In a highly competitive market dominated by online retailers and large textile chains successful sales in the fashion trade are not given. Nevertheless, small and medium-sized fashion retailers not only have the right to exist, but also offer unbeatable strengths: personality and individuality, tailored shopping experiences and personal service.
To effectively play to these strengths a multitude of success factors have to be taken into account. The good news is: Minor adjustments can have a considerable impact. From retail space layout and product display strategies up to personnel and the buy, untapped potential for success is abundant.
The foundation of my services is a precise status analysis: Who is my customer, what is his requirement and challenge? What are his wishes? Because every project is unique, I work with the highest degree of sensitivity and empathy.
Sales: A career at some of the industries’ biggest players as well as many years of experience in the world of fashion help me to consult clients on sales optimisation strategies. How do you ensure orientation? How do you make the most out of existing spaces in an efficient and eye-catching way and how do you make people feel comfortable in an instant?
Staff: Fashion is a personality business. Well-trained, attentive and precisely informed personnel can make all the difference. I provide analyses as well as training and development plans to ensure you are getting the best out of your teams.
Purchasing: Opportunities for improvement are everywhere and purchasing is not different. Using tools such as purchasing process analysis I can help to screen budgeting, planning, management as well as brand and product ratios and optimise them accordingly.